I always believed that a good merchant knows his target market well. After all, the client is numero uno. This article really hit home in so many places.

FTA:

Some clients try to ensure they get the most value by pushing for more wireframes, more scope, more whatever — all quantitative indicators of value. Instead, clients should be pushing hard to get better quality products. Spend your consulting dollars on design work, not just communication (explaining the process and what’s going on to the rest of the organization).

Reminds me of a couple of my clients:

Let go of your internal baggage. Don’t let internal politics get in the way or (worse) manifest in the product itself. Don’t let past fiascoes (especially with other agencies) taint this new project. Focus on the users of your product/service, not yourselves or the consultants.

Read the full article here.

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