Maroon 5 for JBL “Hear the Truth” campaign
JBL is an audio electronics company currently owned by Harman International. It was founded in 1946 by James Bullough Lansing. Does the name sound familiar? James was the former Vice President of Engineering for Altec Lansing, a company known for its consumer level audio products.
For decades JBL has made a name for itself in the high end market through the Everest and K2 line of speakers used by touring rock acts and music festival. JBL products were the basis for the development of THX loudspeaker standard, which resulted in JBL becoming a popular cinema loudspeaker manufacturer.
JBL in the Philippines
In the Philippines, JBL has made a name of itself in the automotive audio systems. Top tier manufacturers like Ford and Toyota were outfitted with JBL audio systems. The brand is also considered a top choice in car audio competitions such as the ESQL (EMMA Sound Quality Loud League).
Lately JBL is making headway in its consumer line of audio products. Marketing Director Grace Koh and Product Manager Alex Bonilla leads the “Hear The Truth” campaign in the Philippines, which aims to promote JBL’s consumer line of products.
Maroon 5 for JBL’s Hear The Truth campaign
“Hear The Truth” is the name of JBL’s campaign which is front lined by famous acts such as Maroon 5. Stylish speaker docks and computer speakers are a sure headturner in audio stores around the metro.
Check out the promotional video below.
Sound works of art
Beyond just simply being stylish, JBL goes the extra mile by providing features not found in competing brands. Style is nothing without substance, and this is where JBL’s over half a century’s experience in audio engineering comes into play. The result is unmatched sound quality which makes JBL top choice for consumer level audio products.
Most notable among these is the undeniably chic and sexy JBL Spyro, with its unique flowery look. It comes in five flavors (white, black, fuchsia, blue, and orange).
Another notable product is the JBL Soundsticks III which takes industrial design to the next level with its transparent finish.
iPad, iPod, and iPhone owners will definitely have a blast with the JBL OnBeat speaker docks, which also allows syncing of music via iTunes.
For mobile phone owners, the JBL OnTour Micro is very handy and provides great sound quality.
Whether at home or on the move, there is a JBL that will surely fit your need.
JBL Hear The Truth Campaign Videos
JBL Hear The Truth Campaign Photos
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