What’s the font used in the BPI rebranding?

21 Aug
2008

BPI rebranding 2008 logo

It seems like a lot of Philippine banks are into rebranding lately, in a Web 2.0-ish fashion. There’s UCPB, BDO, UnionBank, Metrobank and now Bank of the Philippine Islands or BPI.

The rebranding, in my opinion, is a success. They managed to make the font look up-to-date without loosing the class of the old logo.

BPI rebranding font

Lately I’m really loving the font they used. It is very modern and sleek. The problem is, I don’t know the name of the font. Whoever correctly identifies the font wins a cookie.

In: Design| Finance| Philippines

17 Responses to What’s the font used in the BPI rebranding?

Brownspank

August 21st, 2008 at 3:08 pm

As much as I hate the term ‘Web 2.0,’ that’s what BPI seems to be doing, judging by the ’softness’ of the font they used.

Having difficulty remembering the typeface’s name (and lazy to do a WhatTheFont test).

Dennison Uy

August 22nd, 2008 at 3:30 pm

Unfortunately all images I could find are too low rez to get good results from WhatTheFont.

Maybe I should take a high resolution photo of their signage in MRT …

ion

August 30th, 2008 at 4:02 pm

It looks like LT Tetria… Please tell me if they’re the same font with this http://www.limitless.ae, then that’s the font used?

where’s my cookie?

can we link exchange? thanks..

thiloy the great

September 4th, 2008 at 2:01 pm

can you viewed a bigger res with the logo.ie! anybody can provide…..

thanks

Dennison Uy

September 4th, 2008 at 8:14 pm

@ion that is not LT Tetria. Sorry, no cookie for you

Josh

October 22nd, 2008 at 12:47 am

I’m pretty sure it’s Myriad: http://www.myfonts.com/fonts/adobe/myriad/

Josh’s last blog post..The special Blog Action Day post

Dennison Uy

October 22nd, 2008 at 10:17 pm

That’s what my designer friends thought as well. It’ s not Myriad though.

aileen

November 19th, 2008 at 1:38 am

Could be Dax font

roland jose

December 16th, 2008 at 3:28 pm

malayo ang letter “p” para maging myriad, sobrang curved ang ginamit nila. if not dax, may trimming nang ginawa ang artist for customized look gaya ng sa hallmark.