What’s the font used in the BPI rebranding?
It seems like a lot of Philippine banks are into rebranding lately, in a Web 2.0-ish fashion. There’s UCPB, BDO, UnionBank, Metrobank and now Bank of the Philippine Islands or BPI.
The rebranding, in my opinion, is a success. They managed to make the font look up-to-date without loosing the class of the old logo.
Lately I’m really loving the font they used. It is very modern and sleek. The problem is, I don’t know the name of the font. Whoever correctly identifies the font wins a cookie.