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What’s the font used in the BPI rebranding?

Posted on August 21, 2008 by dennison

BPI rebranding 2008 logo

It seems like a lot of Philippine banks are into rebranding lately, in a Web 2.0-ish fashion. There’s UCPB, BDO, UnionBank, Metrobank and now Bank of the Philippine Islands or BPI.

The rebranding, in my opinion, is a success. They managed to make the font look up-to-date without loosing the class of the old logo.

BPI rebranding font

Lately I’m really loving the font they used. It is very modern and sleek. The problem is, I don’t know the name of the font. Whoever correctly identifies the font wins a cookie.

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This entry was posted in Lifestyle and tagged BPI, branding, design, font, logo, rebranding by dennison. Bookmark the permalink.
  • Arvelie Lumba

    http://new.myfonts.com/fonts/fontfont/ff-dax/

    • http://blog.codesignstudios.com Dennison Uy

      Looks like it alright. Great find Arvelie!

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