What’s the font used in the BPI rebranding?

Author: Dennison Uy

21 Aug

BPI rebranding 2008 logo

It seems like a lot of Philippine banks are into rebranding lately, in a Web 2.0-ish fashion. There’s UCPB, BDO, UnionBank, Metrobank and now Bank of the Philippine Islands or BPI.

The rebranding, in my opinion, is a success. They managed to make the font look up-to-date without loosing the class of the old logo.

BPI rebranding font

Lately I’m really loving the font they used. It is very modern and sleek. The problem is, I don’t know the name of the font. Whoever correctly identifies the font wins a cookie.

8 Responses for "What’s the font used in the BPI rebranding?"

aileen November 19th, 2008 at 1:38 am 1
Could be Dax font
Dennison Uy October 22nd, 2008 at 10:17 pm 2
That’s what my designer friends thought as well. It’ s not Myriad though.
Josh October 22nd, 2008 at 12:47 am 3
I’m pretty sure it’s Myriad: http://www.myfonts.com/fonts/adobe/myriad/

Josh’s last blog post..The special Blog Action Day post
Dennison Uy September 4th, 2008 at 8:14 pm 4
@ion that is not LT Tetria. Sorry, no cookie for you
thiloy the great September 4th, 2008 at 2:01 pm 5
can you viewed a bigger res with the logo.ie! anybody can provide…..

thanks
ion August 30th, 2008 at 4:02 pm 6
It looks like LT Tetria… Please tell me if they’re the same font with this www.limitless.ae, then that’s the font used?

where’s my cookie?

can we link exchange? thanks..
Dennison Uy August 22nd, 2008 at 3:30 pm 7
Unfortunately all images I could find are too low rez to get good results from WhatTheFont.

Maybe I should take a high resolution photo of their signage in MRT …
Brownspank August 21st, 2008 at 3:08 pm 8
As much as I hate the term ‘Web 2.0,’ that’s what BPI seems to be doing, judging by the ’softness’ of the font they used.

Having difficulty remembering the typeface’s name (and lazy to do a WhatTheFont test).