
It seems like a lot of Philippine banks are into rebranding lately, in a Web 2.0-ish fashion. There’s UCPB, BDO, UnionBank, Metrobank and now Bank of the Philippine Islands or BPI.
The rebranding, in my opinion, is a success. They managed to make the font look up-to-date without loosing the class of the old logo.

Lately I’m really loving the font they used. It is very modern and sleek. The problem is, I don’t know the name of the font. Whoever correctly identifies the font wins a cookie.
17 Responses to What’s the font used in the BPI rebranding?
Brownspank
August 21st, 2008 at 3:08 pm
As much as I hate the term ‘Web 2.0,’ that’s what BPI seems to be doing, judging by the ’softness’ of the font they used.
Having difficulty remembering the typeface’s name (and lazy to do a WhatTheFont test).
Dennison Uy
August 22nd, 2008 at 3:30 pm
Unfortunately all images I could find are too low rez to get good results from WhatTheFont.
Maybe I should take a high resolution photo of their signage in MRT …
ion
August 30th, 2008 at 4:02 pm
It looks like LT Tetria… Please tell me if they’re the same font with this http://www.limitless.ae, then that’s the font used?
where’s my cookie?
can we link exchange? thanks..
thiloy the great
September 4th, 2008 at 2:01 pm
can you viewed a bigger res with the logo.ie! anybody can provide…..
thanks
Dennison Uy
September 4th, 2008 at 8:14 pm
@ion that is not LT Tetria. Sorry, no cookie for you
Josh
October 22nd, 2008 at 12:47 am
I’m pretty sure it’s Myriad: http://www.myfonts.com/fonts/adobe/myriad/
Josh’s last blog post..The special Blog Action Day post
Dennison Uy
October 22nd, 2008 at 10:17 pm
That’s what my designer friends thought as well. It’ s not Myriad though.
aileen
November 19th, 2008 at 1:38 am
Could be Dax font
roland jose
December 16th, 2008 at 3:28 pm
malayo ang letter “p” para maging myriad, sobrang curved ang ginamit nila. if not dax, may trimming nang ginawa ang artist for customized look gaya ng sa hallmark.
John Carl
December 23rd, 2008 at 3:43 pm
Can someone post where can i download the free fonts of BPI?the DAX- Bold- Normal and DAX- Medium- Normal!
Thanks you
John Carl
December 23rd, 2008 at 3:45 pm
Dax-Bold- Normal po at Dax- Medium- Normal ang font na ginamit dyn^_^
Dennison Uy
December 23rd, 2008 at 5:24 pm
Holy crap John Carl I think you’re right!
John Carl
January 5th, 2009 at 2:11 pm
Can you post where can i find a free font download of Dax? Thank you!!
John Carl
January 5th, 2009 at 4:37 pm
Sir Uy, pde b akong makahingi ng kopya ng Dax-Bold- Normal (western) font?email me n lng bhotchi_143@yahoo.com.
Maraming salamat!
John Carl
January 6th, 2009 at 10:38 am
Mr. Uy, My corel draw x3 can’t read the dax font you sent to me….can you me a trueface type dax font? Thanks….
april
August 6th, 2009 at 12:21 am
Good day please send me BPI font, tnx.. God bless
pj
November 16th, 2009 at 10:11 am
fuck u kayong lahat wlang kwenta.