I just can’t stop being amazed at Guy Kawasaki’s creativity.

1. Create a blog. Call it How to Change the World
2. Hire cheap programmers to create a web-based gossip aggregator
3. Name that site Truemors
4. Get sponsors
5. Generate interest, both good and bad
6. Blog about the whole event. Call it something really catchy, like How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09
7. ?
8. ?
9. ?
10. Profit!

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