Tag: branding
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Logica rebranding campaign: Be brilliant together
Today the world meets the new Logica as it launches the re-branding campaign, centered around the strapline ‘be brilliant together’. Along with it comes a visual refresh of the Logica website and the launching of the new Logica TV website. Beyond the fresh visual identity, it involves a new philosophy on work and life in…
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What’s the font used in the BPI rebranding?
It seems like a lot of Philippine banks are into rebranding lately, in a Web 2.0-ish fashion. There’s UCPB, BDO, UnionBank, Metrobank and now Bank of the Philippine Islands or BPI. The rebranding, in my opinion, is a success. They managed to make the font look up-to-date without loosing the class of the old logo.…