Audio Visual Junkie

What’s the font used in the BPI rebranding?

BPI rebranding 2008 logo

It seems like a lot of Philippine banks are into rebranding lately, in a Web 2.0-ish fashion. There’s UCPB, BDO, UnionBank, Metrobank and now Bank of the Philippine Islands or BPI.

The rebranding, in my opinion, is a success. They managed to make the font look up-to-date without loosing the class of the old logo.

BPI rebranding font

Lately I’m really loving the font they used. It is very modern and sleek. The problem is, I don’t know the name of the font. Whoever correctly identifies the font wins a cookie.

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Dennison Uy

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Comments

3 responses to “What’s the font used in the BPI rebranding?”

  1. Arvelie Lumba Avatar
    Arvelie Lumba

    http://new.myfonts.com/fonts/fontfont/ff-dax/

    1. Dennison Uy Avatar
      Dennison Uy

      Looks like it alright. Great find Arvelie!